Improving your Google rankings (Hub Members)


Tuesday, 12 February 2019 @ Impact Hub Geneva

This masterclass is designed to help social innovators learn the skills needed to increase and manage their own search engine optimisation.

Please Note: If you need other payment options like direct transfer or cash payment on the day, please email

5 in stock

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This Search Engine Optimisation Masterclass is brought to you by:

This SEO training course will enable you to build an organic search engine optimisation strategy that will mean more traffic and quality visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.

Masterclass Outline:

In this class, you will learn best practice methodologies and strategic skills in relation to the key attributes of SEO: website structure, search term research, content creation and link equity, plus how to manage your online brand in order to increase its market share in the natural listings. Emphasis will be placed on optimising WordPress websites, but most of the points covered will be relevant for websites built on other platforms.

The class will be conducted in both French and English adapting to the needs of the participants.

Who this is for:

  • Small business owners
  • Startups
  • Nonprofits & NGOs
  • Creative professionals
  • Anyone wishing to start their own business or NGO
  • Employees who have to manage search engine optimisation for their business/NGO

Should you have any questions about the masterclass, do not hesitate to contact the trainers directly and  You’re also encouraged to bring along your laptop.

Masterclass Trainers:

Kathleen Holmlund of Needs – A digital marketing and PR specialist with over 11 years experience developing and managing WordPress websites and marketing strategies for NGOs and businesses. Check out her full bio on LinkedIn 

Louis Poncet of Needs – A system engineer specialised in the deployment and operation of Open source technologies infrastructure. Working online since 1998 developing websites, managing large infrastructures and all tasks that are required to do so. Check out his full bio on LinkedIn 

Cancellation Policy: We have a 48hr cancellation policy with full refund. Any cancellations made after that will be treated on a case by case basis.