This SEO training course will enable you to build an organic search engine optimisation strategy that will mean more traffic and quality visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.
In this class, you will learn best practice methodologies and strategic skills in relation to the key attributes of SEO: website structure, search term research, content creation and link equity, plus how to manage your online brand in order to increase its market share in the natural listings. Emphasis will be placed on optimising WordPress websites, but most of the points covered will be relevant for websites built on other platforms.
The class will be conducted in both French and English adapting to the needs of the participants. Presentation slides and a user manual will be available in both languages.
Who this is for:
- Small business owners
- Nonprofits & NGOs
- Creative professionals
- Anyone wishing to start their own business or NGO
- Employees who have to manage search engine optimisation for their business/NGO
Should you have any questions about the masterclass, do not hesitate to contact the trainers directly firstname.lastname@example.org and email@example.com. You’re also encouraged to bring along your laptop.
Kathleen Holmlund of Needs – A digital marketing and PR specialist with over 11 years experience developing and managing WordPress websites and marketing strategies for NGOs and businesses. Check out her full bio on LinkedIn
Louis Poncet of Needs – A system engineer specialised in the deployment and operation of Open source technologies infrastructure. Working online since 1998 developing websites, managing large infrastructures and all tasks that are required to do so. Check out his full bio on LinkedIn